FaceBook Bigger than Google (and SSO)
We're thinking ... Willow :)
For those who havn't noticed recently FaceBook is starting to become a core activity of a significant number of online users. With it's mirad of activities its easy to see why so many people use it
- keeping in contact with friends
- swap photos (in 2007 2.2b friends tagged)
- playing games (Farmville)
- keep track of brands that you like (a switch from being a fan)
I suppose with it's growth it came as no supprise to many to read the article from the FT.com reportring that FaceBook homepage visit over took Google in March of this year.
One of the more interesting things about this rise in popularity of FaceBook from my perspective has been it's very visable inclusion on other websites as an authentication too. Afterall how many passwords do you have to remember?
Now FaceBook has come up trumps and provided a Single Sign-On authentication solution.
The soution has been picked up by numerous web2.0 technology, who hope that by providing a SSO via FaceBook it will reduce the drop-out of 'users' as they no longer have to create another user account. Now all they need to is simply authenticate via FaceBook's OAuth Single Sign-on API.
Here are a few of the sites i've seen using FaceBook SSO recently: