Mobile to rule by 2015
We're thinking ... less is more!
In recent weeks I've had a number of conversations about the update of mobile access to the internet. I kept remembering what I have been reading online about the predicted magic tipping point ... that in 2015 there will be more mobile access on the web than more traditional desktop/laptop access.
If your interested in this topic then have a look here:
You'll find all sorts of nice nuggets of information, including: Coda Research Consultancy, U.S. mobile data traffic will grow at a rate of 117% through 2015. The buld of this growth is predicted to be video traffic. The estimate is that mobile data revenues (not including SMS) will comprise 87% of all data revenue for carriers by 2015; the number of mobile video users will rise by 34% annually to reach 95 million in 2015.
In March of this year eConsultancy were quoting Coda as reporting “Flat rate pricing has helped drive mobile internet adoption, but we envisage that as smartphone penetration rises and as carriers roll out 4G, carriers will have to move toward tiered pricing.” This prediction is already comming true, with unlimited bandwidth stopping, and tiered pricing being avaliable.
Mashable were quoting Morgan Stanley analysts predicting the online future space again with the tipping point to being mobile by 2015. But the mobile use will be more than just mobile phones. It will include: iPad, Smartphone, Kindle, Tablet, MP3, Cell phone/PDA, Car electronics (GPS, ABS, A/V), mobile viideo, home entertainment, games, wireless home appliances..
The report by Morgan Stantly went on to report on Social Media, and the continuning rise of FaceBook.
Also noted by Morgan Stanley is the decline in email. Indeed Sheryl Sanberg Cheif Operating Office, FaceBook recently did a presentation stating that email isn't being used by tenages. Only 11% of teanages email daily, so despite the fact that we might not be able to live without email, future generations are already turning their back on it.