20100914 - Tipp-Ex and YourTube
We're thinking ... monitise the web
A great add for Tipp-Ex on the YouTube platform. Rather than being constricted to the usual add size Tipp-Ex breaks out of the box and takes over the whole page. The fun item to see is when the Hunter reaches out of the video clip and grabs the Tipp-Ex ...
Technically this is acchived by having the page constructed using flash ... so your not actually looking at a standard YouTube page ... but the overall effect is highly engaging and fun. Proof of this is the fact that the clip has had 6,842,458 views and 18613 subscribers to the channel. In total the channel has recieved 11,845,918 views.
Here are the stats avaliable directly from YouTube.
A great base to launch further marketing, more: http://www.youtube.com/