Social Media and an Olympic Mistake
We're thinking ... a moment of your time please
Winston Churchill is quoted as saying "He who fails to plan is planning to fail" ... in the case of the UK Olympic organisers I beleive they may well of missed a few things off the list. I think maybe we can say they are playing "catch up".
Nb. I think we can ignore the recent problems with the ticketing system, independent.co.uk, those issues are getting quite a bit of coverage elsewhere (search google:olympic+ticketing+problems). I doubt there will be a quick solution so i may get another chance to
In particular the organisers are putting in place more rigorous guidelines for "participants and other accredited persons" ... it seems that the original document didn't quite get it right and the updates aren't really endearing those 70,000 volunteers to the cause or the Olympic spirit!
It's at this point I think two facts are worth considering (1) the ever increaseing tide of mobile internet access; and the track record for all (2) large recent sporting events to break records for social engagement.
With those two facts in mind ... I'm left wondering just how I would feel as a volunteer :)
- http://www.bbc.co.uk - London 2012: Social media restriction for Games Makers
- http://www.forbes.com - London Olympic Games Ban Volunteers From Social Media
- http://www.olympic.org/ - London 2012/IOC Social Media Blogging and Internet Guidelines