Olympic Ticket Mistake ... continues II
We're thinking ... Customer Relationship Management (CRM)
Quick update: 12 days later and the 2012 Olympic ticketing is still some way from being 100% ... they've relaunched but this time they are only buying tickets back. They are not relisting them ... they functionality will come at some point in April.
Ticket resale update
You can now submit to the resale programme any tickets which you purchased through London 2012 but are no longer able to use. You have until 6pm on 3 February to submit tickets. These tickets will be made available to the public from April 2012. For more information please read our Frequently asked questions. We are sorry for any inconvenience caused.
Interestingly LOCOG Commercial Director Chris Townsend some how thinks that
"purchasing the tickets back from customers now, and offering them again from April, will result in a better customer experience for everyone".
Some how I feel this Mr Townsend has missed the point, or he's used a very unfortunate choice of words. Very simply put, what the customers wanted (and they are in their thousands) was to either sell back tickets or to purchased ones that had been re-released. What they have got isn't even close. With the world looking at us it's a shame to see this happen, especially as it seems this could of been avoided.
- telegraph.co.uk - London 2012 Olympics LOCOG blames unprecedented demand for ticket exchange crash - "a quarter of a million people were searching for Olympic tickets when their resale website crashed at the beginning of the month"